©2025

©2025

©2025

Pierre-Yves Pietri

Hello, I'm Pierre-Yves. Journalist and digital strategist based in Paris, I craft clear, impactful content that bridges ideas and audiences.

My work

©2025

My work

©2025

My work

©2025

Portfolio

My projects

From TV to social media, from podcasting to food writing and publishing — every project I take on is a new way to tell a story. Whether it’s strategy, content, digital platforms, design, or narrative, I shape each one with clarity and purpose. What ties them all together? A strong taste for thoughtful, high-quality production, even when the medium changes entirely.


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Introduction

Whether I’m working with a media outlet, a brand, or an institution, my approach is the same: think sharp, write clear, and strike the right tone.

My approach

I start by observing, then understanding, then structuring. Strategy matters as much as execution, every project needs the right place and the right audience.

My approach

I start by observing, then understanding, then structuring. Strategy matters as much as execution, every project needs the right place and the right audience.

My approach

I start by observing, then understanding, then structuring. Strategy matters as much as execution, every project needs the right place and the right audience.

Tomorrow

I’m looking for projects where I can mix storytelling, identity, and impact. Not necessarily in a fixed format : I'm open to fresh ideas, collaborations, and unexpected paths.

Tomorrow

I’m looking for projects where I can mix storytelling, identity, and impact. Not necessarily in a fixed format : I'm open to fresh ideas, collaborations, and unexpected paths.

Tomorrow

I’m looking for projects where I can mix storytelling, identity, and impact. Not necessarily in a fixed format : I'm open to fresh ideas, collaborations, and unexpected paths.

Fragrance Bottle
Shoes
Bag

Proposition

©2025

Storytelling & content creaction

One format.
One story.

From podcasts to press releases, TV shows to social posts, I craft stories that connect and stick.

Woman In The Water
Woman In The Water
Car
Car
Spary Bottle
Spary Bottle
Woman In The Glass Way
Woman In The Glass Way
Blue Space
Blue Space
Man Wearing Black Coat
Man Wearing Black Coat
WIne Bottle
WIne Bottle

Proposition

©2025

Storytelling & content creaction

One format.
One story.

From podcasts to press releases, TV shows to social posts, I craft stories that connect and stick.

Woman In The Water
Woman In The Water
Car
Car
Spary Bottle
Spary Bottle
Woman In The Glass Way
Woman In The Glass Way
Blue Space
Blue Space
Man Wearing Black Coat
Man Wearing Black Coat
WIne Bottle
WIne Bottle

Proposition

©2025

Storytelling & content creaction

One format.
One story.

From podcasts to press releases, TV shows to social posts, I craft stories that connect and stick.

Woman In The Water
Woman In The Water
Car
Car
Spary Bottle
Spary Bottle
Woman In The Glass Way
Woman In The Glass Way
Blue Space
Blue Space
Man Wearing Black Coat
Man Wearing Black Coat
WIne Bottle
WIne Bottle

Proposition

©2025

Storytelling & content creaction

One format.
One story.

From podcasts to press releases, TV shows to social posts, I craft stories that connect and stick.

Woman In The Water
Woman In The Water
Car
Car
Spary Bottle
Spary Bottle
Woman In The Glass Way
Woman In The Glass Way
Blue Space
Blue Space
Man Wearing Black Coat
Man Wearing Black Coat
WIne Bottle
WIne Bottle
Woman Side Pose
Woman Side Pose
Woman Side Pose

Proposition

©2025

Proposition

©2025

Proposition

©2025

Man Side Pose
Man Side Pose
Man Side Pose

Editorial & Digital Strategy

Editorial & Digital Strategy

Finding the right voice, the right tone, the right rhythm. Building an editorial system that reflects a project’s identity. Designing clear flows, useful content, and consistent storytelling.

Finding the right voice, the right tone, the right rhythm. Building an editorial system that reflects a project’s identity. Designing clear flows, useful content, and consistent storytelling.

Finding the right voice, the right tone, the right rhythm. Building an editorial system that reflects a project’s identity. Designing clear flows, useful content, and consistent storytelling.

My approach

©2025

My approach

©2025

My approach

©2025

01
Strategy & Assessment

I always start by laying the foundation: goals, challenges, positioning. This phase sets a clear editorial, visual, and technical framework.

01
Strategy & Assessment

I always start by laying the foundation: goals, challenges, positioning. This phase sets a clear editorial, visual, and technical framework.

01
Strategy & Assessment

I always start by laying the foundation: goals, challenges, positioning. This phase sets a clear editorial, visual, and technical framework.

02
Content & Journey Design

I structure the content, map out the journeys and formats (websites, content, press releases, newsletters) to build a clear, cohesive system aligned with the project.

02
Content & Journey Design

I structure the content, map out the journeys and formats (websites, content, press releases, newsletters) to build a clear, cohesive system aligned with the project.

02
Content & Journey Design

J’imagine l’architecture et les contenus de votre présence en ligne : site, réseaux, newsletter, pour qu’ils soient compréhensibles, alignés avec votre image et orientés résultats.

03
Activation & Support

Once the strategy is set, I move into action. Publishing, launching, editorial follow-up: the goal is always to build a system that’s simple, dynamic, and sustainable.

03
Activation & Support

Once the strategy is set, I move into action. Publishing, launching, editorial follow-up: the goal is always to build a system that’s simple, dynamic, and sustainable.

03
Activation & Support

Once the strategy is set, I move into action. Publishing, launching, editorial follow-up: the goal is always to build a system that’s simple, dynamic, and sustainable.

Strategy

25%

Design

60%

Launching

100%

Woman Side Pose
Woman Side Pose
Woman Side Pose

A few figures

0M+

0M+

Quotidien's follower

on every social media

0M+

0M+

Quotidien's follower

on every social media

0M+

0M+

Quotidien's follower

on every social media

0M+

0M+

Quotidien's follower

on every social media

0+

0+

Fifty States Episodes

writed, produced and launched since 2024

0+

0+

Fifty States Episodes

writed, produced and launched since 2024

0+

0+

Fifty States Episodes

writed, produced and launched since 2024

0+

0+

Fifty States Episodes

writed, produced and launched since 2024

0M+

0M+

Podcasts listeners

in less than two years

0M+

0M+

Podcasts listeners

in less than two years

0M+

0M+

Podcasts listeners

in less than two years

0M+

0M+

Podcasts listeners

in less than two years

Services

©2025

Services

©2025

Services

©2025

What I Bring

Pro Services®

From strategy to content, I build meaningful digital presence.

Content that actually connects

Content that actually connects

Content that actually connects

Content that actually connects

Strategy built to last

Strategy built to last

Strategy built to last

Strategy built to last

Man Wearing Glasses

Digital Strategy

Positioning & structure

Digital Strategy

Positioning & structure

Man Wearing Glasses

Digital Strategy

Positioning & structure

Man Wearing Glasses

Digital Strategy

Positioning & structure

Coffee Pack

Content & Storytelling

Writing & narrative flow

Content & Storytelling

Writing & narrative flow

Coffee Pack

Content & Storytelling

Writing & narrative flow

Coffee Pack

Content & Storytelling

Writing & narrative flow

Cream

Brand & Design

Visual identity & messaging

Brand & Design

Visual identity & messaging

Cream

Brand & Design

Visual identity & messaging

Cream

Brand & Design

Visual identity & messaging

Bottle

Sites & Tools

Landing pages & social assets

Sites & Tools

Landing pages & social assets

Bottle

Sites & Tools

Landing pages & social assets

Bottle

Sites & Tools

Landing pages & social assets

Work together

©2025

Work together

©2025

Work together

©2025

Contact Now

Contact

It's time for create something together.

I am ready to hear your ideas and your projetcs !

24/7

24/7

24/7

24/7

Available everywhere !

Available everywhere !

Available everywhere !

Available everywhere !