FOOD BISGIU
An independent food review project and a space to test editorial ideas.
A project born to talk food, built like a media brand. Foodbisgiu blends storytelling, visual identity and editorial strategy, all with a sharp and recognizable tone.
In a saturated food media landscape, everything started to sound the same. It needed a voice.
Foodbisgiu was born from a need to rethink food reviews : more honest, more personal, more defined. But it was also a space to explore how a digital presence could be bolder, smarter, and more distinctive.
I built Foodbisgiu as a full editorial brand with its own tone, design system and publishing strategy.
Each post tells a story. The user experience follows an editorial rhythm, where humor becomes a tool for engagement. I worked on the branding (name, logo, color palette), visual identity, content line and above all, consistency. Today, Foodbisgiu has grown into a loyal audience centered around a tone that stands out.
A project that evolves : built to last and ready to grow.
With a solid editorial foundation and an engaged audience, I’m now thinking about next steps: new platforms, long-form formats, brand collaborations, sponsored content. Every move is designed to grow the project while staying true to its voice and DNA.
