50 States of America
My first time-ever working on a book. It was the adaptation of our podcast "Fifty States".
After the podcast’s success, Fifty States became a book, a new editorial adventure shaped by storytelling, design, and strategic rollout.
Turning a podcast into a book meant rethinking the format without losing its identity.
After Fifty States gained momentum, a publisher approached us to adapt it into print. We had to reshape the scripts, adjust the structure, and even develop new material. Our goal: keep the soul of the podcast while translating it into a lasting, editorial object.
Everything had to be rebuilt : visually and editorially.
We worked with Playground Paris to develop the full visual identity of the book: cover, layout, typography, and tone. At the same time, I led the digital rollout : from teaser content and behind-the-scenes stories to launch assets across platforms.
A new space for expression : where storytelling meets strategy.
This project opened the door to publishing. I worked on every part of the release: editorial voice, messaging, content strategy, social presence, and visual execution. It gave me the chance to connect longform storytelling with digital thinking and to explore publishing as a space where ideas, design, and communication meet.
