Fifty States
Fifty States was the first podcast produced by the French TV show Quotidien.
Co-created with journalist Guillaume Hennette, this ambitious project explores the U.S. through 50 stories, one per state.
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How it started? The idea to launch a new kind of media from a TV show already considered a staple.
It began with a simple goal: to talk about the U.S. differently : in depth, beyond clichés.
With Guillaume Hennette, we imagined a narrative audio format, where each episode focuses on one state. Told in two voices, each story blends journalism, storytelling, and pop culture.
It also marked a first for Quotidien, which had never explored podcasting before.
Staying true to the brand: a fully custom sound and visual identity.
We built a strong audio and visual world in collaboration with the Paris-based studio Playground.
I oversaw the full production process : timelines, editorial reviews, technical approval, and handled multi-platform distribution, pitching directly to Apple Podcasts, Spotify, and Amazon Music. The result: a top-ranking launch and strong reviews for the storytelling, sound design, and writing.
Launching and spreading the word: a real media rollout.
We rolled out a three-part campaign: social content, TV spots aired on TF1, and brand content partnerships. Fifty States was highlighted across all major platforms after close negotiations with the Apple and Spotify editorial teams. At the same time, I led the visual rollout across Instagram, TikTok, and YouTube Shorts, working with a team of designers to ensure the podcast stayed visible, relevant, and at the top of the charts.
